What is planning?

"Like any company we require a profit to stay in business. But is not the reason we are in business. The thing that has not changed from day one is the desire to make people think about the world we live in. This is and always will be, why we are in business". So have a point of view of the world, not a position in the category."

<div style="width:425px" id="__ss_816068"> <strong style="display:block;margin:12px 0 4px">Planning Needs Some Planning</strong> <div style="padding:5px 0 12px"> View more presentations from Gareth Kay </div> </div>

...and how good it feels to do Planning!